Assessing Factors that Prevent Female Students from Studying Hotel Management: A Case Study of the University of Jordan (Aqaba Branch)

Abstract

The participation of women in the hospitality industry is crucial. This research is conducted to explore factors that prevent female students from studying hotel management as a major at the Faculty of Tourism and Hospitality in the University of Jordan, located in Jordan. These factors include the financial aspects, cultural and social standpoints, religious perspective, and geographical reason. A total of 200 questionnaires containing 24 items was used to collect information from bachelor students at the University of Jordan-Aqaba. Results of the current study revealed that all the above barriers are applied to high levels in which the range of the mean score is 3.49-3.82. This study shall provide important feedback to decision-makers to encourage the female students further in studying hotel management degree specifically in Aqaba city.