Atmosphere of Online Retailing Quality Dimensions and Development of Young Generation Customers Loyalty-An Empirical Study of China

Abstract

See, stats, and : https : / / www . researchgate . net / publication / 277477108 Atmosphere Dimensions Generation. . . Article DOI : 10 . 14257 / ijunesst . 2015 . 8 . 5 . 07 CITATION 1 READS 81 4 , including : Muhammad University 21 SEE Yi University 24 SEE Dr . Saleem Southwest 8 SEE All . The . Abstract This paper develops a theoretical framework to examine the relationship between e - tail quality dimensions , customer satisfaction and loyalty . Data from a survey of 415 online consumers were used to test the research model . Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were conducted to demonstrate the reliability and validity of the measurement model , and the Structural Equation Modeling (SEM) technique was used to test the research model . Our results support the proposed hypotheses . The analytical results showed that the system quality , information quality and service quality affect customer satisfaction and loyalty . Information quality aspects have a positive relationship with system quality and service quality dimensions . Moreover , the latter in turn are significantly related to e - loyalty . While no other study has looked at these sorts of data , collected from university students of China . Moreover , the results of this study provide a valuable reference for managers , researchers of online retailing . This study suggests that to enhance customer loyalty , online retailers can devote valuable resources to better establish e - tail quality dimensions , which can develop and improve customer satisfaction in the context of online retailing .