The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise

Abstract

This paper examines the fundamental shift occurring within multimedia asset management and Digital Asset Management solutions, a shift that has been ignited by Web 2.0 and its core principles; community-driven adaptive technologies that converge media, metadata, users, and tools -- all via the web. This paper explores how the social networks and technology, which are driving the Web 2.0 phenomena, are expanding user adoption at alarming rates, drastically increasing re-use of licensed and unlicensed assets, as well as emphasizing a need for greater and more scalable governance of intellectual property and business rules for managing user generated content. [PUBLICATION ABSTRACT]