Ethnicity And Its Relevance To Marketing: The Case Of Tourism

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Abstract

A significant component of overseas travel is the pilgrimage to the ancestral lands of ethnic groups in the United States. This article examines variables that correlate (and those that do not) with this tedious and expensive purchase by studying a specific ethnic group in North America. © 1988, Sage Publications. All rights reserved.

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Thanopoulos, J., & Walle, A. H. (1988). Ethnicity And Its Relevance To Marketing: The Case Of Tourism. Journal of Travel Research, 26(3), 11–14. https://doi.org/10.1177/004728758802600305

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