Journal ArticleOPEN ACCESS

Toward Data-Driven Management:

  • Imai N
Japan Marketing Journal (2021) 40(3) 89-99
DOI: 10.7222/marketing.2021.009
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Imai, N. (2021). Toward Data-Driven Management: Japan Marketing Journal, 40(3), 89–99. https://doi.org/10.7222/marketing.2021.009

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