Biomimicry Training to Promote Employee Engagement in Sustainability

Abstract

Employees play a critical role in the success of corporate sustainability initiatives, yet sustained employee engagement is a constant challenge. The psychology literature states that to intrinsically motivate employees to engage in sustainability, there must be opportunity for employees to engage in practices that are directly relevant to their job duties. Traditional ad hoc initiatives such as Earth Week events, recycling challenges and so on, are not sufficient to derive this type of intrinsic motivation. Therefore, the goal of this study was to examine the psychological impact of a biomimicry sustainable innovation training program, to intrinsically motivate R&D employees to reconnect with nature and identify whether this promotes creative thinking and employee engagement. Due to COVID‐19 restrictions, the current study conducted virtual workshops with R&D employees and demonstrated that biomimicry training was intrinsically motivating to employees and was valued as a practice that could be incorporated into R&D job duties. In conclusion, this study provides an adaptable procedural template for biomimicry training with a corporate audience. The results demonstrate a strong business case for organizations to experiment with biomimicry by illustrating its potential to create positive change across several business units beyond sustainable innovation to include human resources and sustainable marketing.