Impact of Modernization on the Quality of Food in Food Based Industry

Abstract

The report's main objective is to comply with the different marketing theories prevailing in the marketplace and gain a proper understanding of the real market. Different functions and strategies were discussed and discussed with the help of the ITC Sunfeast in terms of policies and path they followed since they were a successful player in the market. Customer intuition is examined in order to gain an understanding of their different needs, expectations and collection of minds. This is achieved by interviewing people in different ways so that their purchasing trend can be glimpsed. The people interviewed were from various locations in the district of thiruvallur.