Strategi Promosi Program Drama Televisi “One Last Change” Melalui Sosial Media Instagram

Abstract

This work aims to create a promotional strategy for the television drama “One last Change” through social media so that this drama program is known by the wider community. The author uses the promotion mix method, which is doing advertising by utilizing the features provided by the Instagram application to the fullest. Promotions are carried out by creating content such as drama main posters, countdown posters, trailers, health protocol videos, giveaways, starter packs, fun-fact content, live Instagram, questions and answers, to mini games features. It can be concluded that the use of the Instagram feature in the promotion of this drama program can reach the audience well