Evaluating the Influence of Meta-AI on Enhancing English Reading Comprehension Proficiency: An Experimental Study within a Social Media Application Framework

Abstract

The integration of artificial intelligence (AI) with social media platforms is increasingly shaping English language acquisition by transforming user engagement and learning processes. However, there is a notable gap in the literature regarding the specific impact of AI on English reading comprehension among second-year undergraduate students in Karachi’s public sector universities. This quasi-experimental study examines the efficacy of Meta-AI integrated with WhatsApp in enhancing reading comprehension. Two intact classes were randomly assigned to experimental (N=20) and control (N=20) groups. The experimental group received AI-mediated instruction via WhatsApp, while the control group followed conventional pedagogical methods. Pre-test and post-test data were collected to assess reading comprehension gains. Statistical analysis demonstrated a significant improvement in the experimental group compared to the control group, indicating that AI-enhanced social media platforms can effectively support English language learning. The findings underscore the potential of AI-driven instructional strategies in fostering reading proficiency, advocating for a paradigm shift towards technology-assisted pedagogical approaches in higher education.