PENGARUH LITERASI KEUANGAN, PENDAPATAN, DAN GAYA HIDUP TERHADAP KEPUTUSAN BERINVESTASI GENERASI Z KOTA DKI JAKARTA

Abstract

Investment planning plays an important role in managing finances because it involves developing the ability to be financially independent now and in the future. This study aims to determine the effect of financial literacy, income, and lifestyle on Gen Z's investment decisions in DKI Jakarta. Data collection by distributing online questionnaires using Google Forms. The sample used was 100 respondents with a purposive sampling technique. Data analysis using Structural Equation Modeling Partial Least Square (SEM-PLS) shows a significant influence of financial literacy variables on Gen Z's investment decisions in DKI Jakarta. There is no significant effect on the income variable on Gen Z's investment decision in DKI Jakarta, and there is a significant effect on the lifestyle variable on Gen Z's investment decision in DKI Jakarta