PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN PC TABLET SAMSUNG GALAXI DI KOTA PADANG

Abstract

This research aims to to analyse influence brand awareness, brand association and quality perception to decision of purchasing of PC tablet of Samsung galaxi in Padang. Population in this research is consumer which have used PC Tablet of Samsung Galaxi in Padang. Intake of sampel by using method of accidental sampling, that is chosening sampel pursuant to population element occurence or people which data is easy collected by researcher. Data analysis used is analysis of multiregression and hypothesis test by using t test. Result of this research indicate that : By parsial awareness of brand, brand association and perception of kaulitas have an effect on to decision of purchasing of PC Tablet of Samsung Galaxi in Padang. Moreover, variable contribution Awareness of brand, brand association, perception of its quality of to decision of purchasing of PC Tablet of Samsung Galaxi in Padang is equal to 77,5%. While 22,5 influenced by other variable. Become, besides awareness of brand, brand association, and perception of its quality of there are also influence of other factor which influence decision of purchasing. Abstrak