2D animation interactive PSA video: School bully

Abstract

Bully is gaining a foothold in the society, school bullies among students should be kept under control. It is no longer can be overlooked as such action may lead to fights, serious injury or even death. The purpose of this study is to create a 2D Animation Interactive PSA (Public Service Awareness) video on school bullying, to raise awareness among students about school bullying, and to test the efficiency of interactive video in educating the viewers where users can jump to different sections of a video and display content that suits their relevance. The ADDIE (Analysis, Design, Development, Implementation and Evaluation) model was used as the research methodology for this project. Based on the assessment study, 68.2 percent of students strongly agreed that some insight and information can be given by interactive video. 79.2% strongly accepted that this video helps in explaining how bullies occurs. This interactive video's 70.8 percent assessment allows students to realise what are the impact of being bullied is. Thus, this 2D Animation Interactive Public Service Awareness has helped in raising awareness of school bullying among students.