Determining Post-Merger Branding Strategy for Airport Companies in Indonesia (Case Study: PT Angkasa Pura Indonesia)

Abstract

The consolidation of companies in the aviation industry, such as PT Angkasa Pura Indonesia, is a strategic step to enhance operational efficiency, expand market share, and strengthen competitiveness. The integration of brand identity post-merger can create a strong image, increase customer loyalty, and ensure the continuity of the company's value. Adapting the new brand identity, improving services, and creating added value for customers are key to successful post-merger rebranding, which can elevate the company's reputation, customer loyalty, and competitive position in the market. This research provides valuable insights for company management in addressing branding dynamics in the era of global competition.