Making Our Institutional Discourse Sticky: Suggestions for Effective Rhetoric

Abstract

The article offers the author's insights on how to improve and make rhetoric effective when composing any type of literature such as prose and myths. The author relates the views of writing theorist Peter Carino on the rhetoric of the writing centers, in which she says that Carino centers' prose defends the rhetoric against marginalization while having the proclamation as innovators, and that the writers should not be outlawed. The author mentions some of his pieces of advice to avoid morasses that could affect in composing institutional prose such as the concept of stickiness in writing and the appeal to the audiences. He says that writing centers in different institutions, culture, and countries need to be structured so that it would meet respective needs.