Peripheral Vision Contribution to the Intention to Sustain Business and Enhance Green Areas

Abstract

The aim of this study, which is related to the outbreak of COVID-19, is to analyze the contribution of peripheral vision towards Micro, Small, and Medium Enterprises’ intentions to sustain business and enhance green areas. It is important to examine peripheral vision because business people’s perception of a weak signal of changes in their external environment can have a wide impact on their long-term performance. They have to pay more careful attention, know how to interpret weak signals, and know how to act when the signal is still ambiguous. The type of study is qualitative and is based on a sample of Micro, Small, and Medium Enterprises business in Bayat Klaten, Central Java. Structured questions were given to batik Micro, Small, and Medium Enterprises who used natural colors (not synthetic dye) in their batik coloring process. Researchers conducted data analysis with a triangulation method using documentation, interview, and direct observation in the field. The results of the study prove that the batik Micro, Small, and Medium Enterprises in Klaten have conducted peripheral vision even with a simple practice. They realize that peripheral vision needs to be conducted to increase their intention to sustain their business and increase green areas in their region. This study enriches research literature about peripheral vision associated with COVID-19 in its focus on the increased intention to sustain businesses and green areas by Micro, Small, and Medium Enterprises in Indonesia.