Vigilancia tecnológica e inteligencia competitiva al servicio de la innovación

Abstract

Infoxication is the word that summarizes the reality of most entities. We have excess information (both internal and external) and this information, although it is very necessary, is often of poor quality and limits us. Information on technology, competition, environment or information at the commercial level (customers, suppliers, markets ...) is unavoidable to make strategic decisions and to be able to anticipate the facts. We talk about anticipating taking advantage of new niches and market opportunities and anticipate accessing solutions that make us more competitive in the sector. However, what is complex is to optimally orchestrate the search, collection, analysis and enhancement of this information. With the technological revolution of the last decade we have a huge amount of information that opens many possibilities, but also collapses us due to the lack of time and resources.