Business Acquisition Analysis:

Abstract

The media and film industry has been experiencing constant development in the past decades. In this context, an increasing quantity of mergers and acquisitions have been witnessed, essentially changing the layout of power distribution of the film industry. This study reviews one of the most renowned acquisition cases between 21st Century Fox and Walt Disney. More specifically, this article introduces what factors lead to this acquisition and how is negotiated between these two industrial giants. Ultimately, an aftermath analysis is employed to appraise the results of this acquisition. It is found that this acquisition generally reaches a win-win consequence, especially concerning the economic benefits and the enhanced competitiveness of Walt Disney. In line with strategic business negotiation tactics, this case study respectively discusses the implications for strategic negotiation theories and puts forward an array of suggestions for the ensuing business acquisition practices in the film industry.