Creative capitalism. Changes in the productive forces, agencies, discourses and policies

Abstract

The importance of creativity in the contemporary economy is related to an increase in inequality. This relationship can be explained using the Marxist concept of exploitation but understanding that it supports three variants. Industrial capitalism exploits the labor force provided by the proletariat as an agency and generates discourses based on solid metaphors and the logic of hierarchy. Post-industrial capitalism exploits the ordinary life or bios, deposited in the crowd or multitudo, and its discourses are based on liquid metaphors and the role of anarchy. Finally, the creative capitalism exploits the apeiron or indeterminated that contains the imaginary, uses gaseous discourses and gives importance to the transfinite reality.