Soda and tobacco industry corporate social responsibility campaigns: How do they compare?

Dorfman, L., Cheyne, A., Friedman, L. C., Wadud, A., & Gottlieb, M. (2012). Soda and tobacco industry corporate social responsibility campaigns: How do they compare? PLoS Medicine, 9(6), 9. https://doi.org/10.1371/journal.pmed.1001241