Exploration of the cultural image of chinese form using culture identity design

Abstract

The scope for the development of product design concerns several fields including cognitive meanings, symbolic functions and cultural histories of form. Through effective intervention of the culture identity design, the difference of the nationality will be decreased, the interaction between product and people will be improved, and the opportunities for cultural self-expression will be enhanced. The objective of this study mainly investigates the relationship between Chinese form and implied cultural image. The study applied the knowledge of culture identity design to enrich design semantics of a new product. In regard to develop more strategically culture identity design, a conceptual basis is needed to guide the understanding of traditional culture and support design making. In order to achieve the objective, this study partitions the knowledge into three principles including metaphor coding, traditional frame and decorative pattern. The three principles contain insights regarding how people perceive and think in such a Chinese culture environment. Designers can understand the principles of Chinese culture identity and apply the concept to design cultural creativity product. © 2011 Springer-Verlag.