A STUDY ON LITERACY AND USAGE BEHAVIOUR OF CREDIT CARDS USERS IN INDIA

Abstract

Purpose of the study: This study aims to find credit card literacy (henceforward CCL) and credit card usage behavior (henceforward CCUB) in India. Methodology: A survey was conducted on 400 respondents who were using a credit card in India. The questionnaire used for collecting data consisted of three sections; demographic information, CCL, and CCUB. To check the CCL, the customers were asked to rate their awareness of the terms and conditions of the credit card providers, while CCUB was measured using five questions. Main findings: CCL is found to be 34% and the results of logistic regression show that CCL and demographic factors influence the CCUB. Implications of this study: An understanding of the CCUB will be helpful in controlling excessive debt and high-interest payments. Novelty/Originality of this study: This paper gives a unique insight into CCL and CCUB in India.