The impact of advertising on consumer behavior in the Resita city population

Abstract

This paper aims to highlight the importance of advertising on consumer behavior. The paradigm of economics is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added valuebrands. Marketing managers are driven by the need for consistency which is an innate of their own influences. Copyright © (2012) by Danube Adria Association for Automation and Manufacturing (DAAAM).