Consumer’s Predilection towards Online Shopping in selected areas of Bongaigaon Town of Assam

Abstract

With the rapid expansion of telecom services in the country, the internet users have been increased tremendously. Along with the line of increased internet users, it is also noticed that the consumers demand, test and preferences relating to consumer goods and services have been raised. On the other hand business men are taking advantage on it by switching its business operation from offline to online. Today almost majority of the urban dweller customer prefers to buy online due to its wide range of operation and benefits. An attempt is made to know the customers preference on online shopping in this study. Samples of 50 respondents were selected conveniently from Bongaigaon Town of Assam with the objectives to understand the factors and attributes which influence buying behavior of consumers, to understand the spending pattern and shopping frequency of the consumers and to understand the consumer’s perception towards online buying. A prepared set of questionnaires were distributed to 70 respondents. Out of which 50 respondents have returned filled questionnaire on time so samples size of 50 have been taken into consideration. Further a simple percentage method is used for interpreting collected data. Result shows that internet surfing takes place amongst the respondents irrespective of age and gender.