Conference ProceedingsOPEN ACCESS

Experience Through Digital Branding in Improving the Brand Loyalty Casual Restaurant

  • Wibowo L
  • Lisnawati
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.099
N/ACitations
Citations of this article
16Readers
Mendeley users who have this article in their library.

Abstract

… Experience Through Digital Branding in Improving the Brand Loyalty Casual Restaurant … The impact for the millennial generation of ignoring brand loyalty includes low personal relationships with brands, difficulty finding a match and individual satisfaction with brands …

Cite

CITATION STYLE

APA

Wibowo, L. A., & Lisnawati. (2021). Experience Through Digital Branding in Improving the Brand Loyalty Casual Restaurant. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.099

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free