Utilization analysis of Slovenian hotel websites

Abstract

The purpose of the article is to get an insight into the content of the websites of Slovenian four- and five-star hotels and, based on the set criteria, to determine which websites are more utilized than others. We defined the utilization criteria and analysed all four and five-star hotels in Slovenia using data clustering analysis. The content of the websites, analysed in 2017, at the first glance seems diverse, but when comparing their content, we concluded that there are no major statistical differences. An important discovery of the research falls on the security of most of the analysed websites - it is very flawed and sometimes misleading. The potential for interactivity and gamification remains untapped despite the various recommendations of experts and academics.