Destino turístico e hospedagem: o papel das agências de viagens e dos operadores de turismo

Abstract

This research had as the initial goal, to conduct a comprehensive analysis on how the travel agencies and tour operators have influenced the choice of accommodation by the guests in Santa Catarina. Many tourists use the information provided by agencies, operators and other intermediaries to plan their trips, but end up choosing to make reservations contacting with the means of accommodation directly. However, to assess this reality, we had as sample the year 2015 means of accommodation   in the region whose size has limited the conclusions of the research. It allowed, however, a preliminary analysis, indicating the need for further studies on the influence of agencies and operators, through a fragmentation by the type of accommodation, as this influence appears to be related to the size of the enterprise.