Improve Usability of Tourism Websites Based on Agile Strategies

Abstract

Usability is critically important in developing tourism websites because visitors expect tourism websites to be attractive, interactive and informative. The main aim of this paper is to analyze and examine the content of tourism websites. A case study has been performed on a tourism website to understand the usability gaps of tourism websites development process for better website usability and user satisfaction. The paper discusses factors that are success combinations of features that a tourism websites must have. Considering the success factors10 tourism websites were analyzed. The paper presented a report on the analyzed data and give suggestions for making tourism websites more efficient.