Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives

Abstract

The importance of communication in healthcare has gained considerable attention especially with the rise of the model of patient-centered care. There are many types of messages between healthcare providers and consumers, which is an intangible form of healthcare message design (HMD) as a medium of communication. In the role, HMD is understood as an expansion of universal communicability and plays an important role in social communication. This chapter introduces the concept of HMD based on philo- sophical underpinnings and theoretical frameworks and defines the process of HMD. For the work, convergence research (or transdisciplinarity, and interdisciplinarity) was con- ducted, which entails integrating knowledge, theories, methods, data, and expertise from different disciplines.