Diseño de un modelo de dirección por competencias básicas distintivas para las pymes exportadoras de la ciudad de medellín

Abstract

This works allows to recognize the management model for basic distinctive competences (MBDC) as a tool for the exporting SMEs in Medellin for measuring their international competitiveness parting from the existent resources, competences and capacities inside their administrative and organizational structure. For this, a non probabilistic qualitative model is designed that combines the Linkert measuring scales with other with a semantic differential, whose product is a matrix for classifying essential competition in three categories: valuable, rare and exclusive. With this, companies can learn how well prepared they are in terms of their resources and capacities for their internationalization. The innovative factor of this tool is to add to the basic distinctive competence model an internationalization orientation.