Journal ArticleOPEN ACCESS

A Study of the Application of Information and Communications Technology in Customer Relationship Management in Selected Airlines in Nigeria

  • Binuyo G
  • Olasupo J
  • Ogunjemilua E
International Journal of Computer Applications (2016) 139(1) 24-30
DOI: 10.5120/ijca2016909088
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Abstract

This study examined the Customer Relationship Management (CRM) practices used in selected airlines in the Nigerian Aviation industry. It investigated the factors influencing the effective deployment of Information and Communications Technology (ICT) for CRM and …

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APA

Binuyo, G. O., Olasupo, J. O., & Ogunjemilua, E. M. (2016). A Study of the Application of Information and Communications Technology in Customer Relationship Management in Selected Airlines in Nigeria. International Journal of Computer Applications, 139(1), 24–30. https://doi.org/10.5120/ijca2016909088

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