Kualitas Interaksi Sosial antara Penjual dan Pembeli di Taman Pintar Book Store Yogyakarta

Abstract

The seller and the buyer's social interaction occurred because of the mutual influence and benefit relationship on both sides. The seller need the buyer to buy their commodity, and the buyer needs the seller to provide commodity and services they needed. The objective of this research is to show the difference in social interaction quality at the morning, afternoon, and evening. This research used quantitative research method to 8 female subjects aged between 21-29 years old. Data collection method are observation and interview. Quotation technique are behaviour tallying and charting for 3 hours as a sample based on 11 indicators and 6 intervals. The type of interview is survey interview. Data analysis method is descriptive quantitative. The result of this research shows 11 indicators used to assess the interaction of the seller with the highest percentage social interaction occurred at the afternoon that is 34,43%, and 4 main factorsaffecting social interaction between the seller and buyer.