SARKASME DAN KETIDAKSANTUNAN BERBAHASA PADA AKRONIM PPKM DI MASA PANDEMI COVID-19

Abstract

PPKM (Enforcement of Restrictions on Community Activities) is one of the government's policies in the context of tackling the Covid-19 pandemic in 2021-2022. This policy was responded to in various ways by the community, both in positive and negative ways. The negative responses include the use of sarcastic words for the PPKM acronym, different from its original meaning. Sarcasm in pragmatic studies is considered as a form of language impoliteness because it makes other people humiliated. This study aims to: (1) find out the most popular PPKM acronym in the Covid-19 era (2) analyze the type, purpose and context of sarcasm in the PPKM acronym in the Covid-19 era? (3) reveal the manifestations of impoliteness in the acronym PPKM in the Covid-19 era. This study is a qualitative research with a pragmatic approach as a basis for analysis, especially the language impoliteness theory used to analyze netizen comments on 7 YouTube channnels. Based on the results of the study, it was found: (1) The most popular PPKM acronym in the Covid-19 era, such as "Mr. President when are you resigning", and Slowly We Die; (2) the sarcasm used in the PPKM acronym is "proportional sarcasm" and "'Like'-Prefixed Sarcasm" with the aim of expressing emotions, satirizing and also opposing. The context of sarcasm in general is motivated by economics (49%), politics (48%) ideology (5%); (3) Manifestations of language impoliteness appear in the form of gratuitous, conflictive, face-aggravate, and face-threaten to lose face.