Search Engine Queries for Pediatric Fever During "Cold and Flu" Season

Abstract

Introduction Pediatric fever is the most common chief complaint in patients under 15 years old. The objective of this paper is to characterize public search trends for pediatric fever in the United States using Google search engine queries. Methods and materials A cross-sectional survey of Google Trends searches for "toddler fever" was conducted from October 2018 to January 2019 during "cold and flu" season. Information collected included "Related Topics" and "Related Queries", which includes additional searches by individuals who searched for "toddler fever". Data are described in the results using Google's relative popularity. Results For this study, 91 weeks of data were queried. The median relative popularity over this time period was 65 (interquartile range, 58 - 74.5) out of 100. Individuals searching for this term also searched thematically for characterizations and descriptors of fever, types of symptoms associated with fever, and various treatments for fever. Conclusion The results of this study revealed an increased frequency of search engine queries for descriptors and qualifiers of symptoms associated with pediatric illness during the "cold and flu" season. Frequently queried terms suggest a need for increased health literacy regarding pediatric fever in the United States and may represent a need for further national educational resources.