Unleashing Green Innovation: Exploring the Impact of Digital Transformation in Manufacturing Firms under Media Supervision

Abstract

This research aims to investigate the impact of digital transformation on the efficiency of green innovation in Chinese manufacturing companies. It further explores the mediating roles of media supervision in this relationship, providing insights into the mechanisms through which digital transformation contributes to environmental sustainability. The study adopts an empirical approach, analyzing a dataset of 4116 Chinese A-share manufacturing companies from 2009 to 2021. The research utilizes panel regression models and stepwise regression to rigorously test the relationships between digital transformation, green innovation efficiency, and the mediators. The findings confirm that digital transformation significantly enhances green innovation efficiency, with a particularly strong effect in state-owned enterprises. This study also reveals that media supervision plays a crucial mediating role, reinforcing the impact of digital transformation on green innovation. The research provides important policy implications, including targeted financial incentives for digital transformation investments and support for SMEs. The findings offer valuable insights for policymakers and corporate decision-makers looking to leverage digital transformation to foster green innovation and contribute to the achievement of environmental sustainability goals.