Investigating the effect of advertisement on consumer behavior

Abstract

Advertisement plays an important role in business. Advertisements are used to introduce a business, establish a brand and position a company, product or service within the eyes of the purchaser against the other established competitive businesses. The study seeks to examine the effects of advertisement on consumer buying behavior. The sample for study chosen was 100. A questionnaire was comprehensively prepared to determine the advertisement effectiveness on consumer’s behavior. The result shows that advertising is very useful to create the awareness among consumers but they are unsuccessful to build powerful perceptions in consumer's mind. Two variables such as consumer perceptions and brand awareness about a particular product will persuade and influence the consumer to buy a product, as there is a positive relation exist between two of them.