On the integration and innovation of huizhou woodcarving in the design of modern cultural and creative products

Abstract

Through combining the cognition of the current development of the cultural and creative industry and field research in ancient villages in Huizhou, the author had the reflection of the integration and innovation of Huizhou woodcarving in the design of modern cultural and creative products. This paper first analyzes the cultural background of Huizhou woodcarving, and then studies the current situation of the design of cultural and creative products. Through exploring the artistic and cultural connotation of Huizhou woodcarving, innovative methods and ideas of the design of modern cultural and creative products are applied in the design of cultural and creative products of Huizhou woodcarving. This paper aims to promote the sustainable development and revitalization of Huizhou woodcarving in the contemporary era through innovative design practices.