The effect of green advertising and environmental ethics on consumer purchase behavior

Abstract

Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data of 342 participants using the SPSS 26 program. Research Limitation/implication: Due to the Covid-19 virus, 342 participants were surveyed in full. Not reaching all Malatya people is a limitation. Findings: Green advertising affects consumer purchasing behavior positively and significantly, the definition of environmental ethics affects consumer purchasing behavior positively and significantly, measures to be taken for environmental ethics affect consumer purchasing behavior positively and significantly, and green advertising affects all sub-dimensions of environmental ethics perceptions. It has been determined that the dimensions of the study are positively and significantly affected. Contribution to knowledge: It is recommended that institutions and organizations that want to increase the environmental ethics perception level of consumers and increase their consumer purchasing behavior should give the necessary importance to green advertising.