Contemporary trends in graphic design

Abstract

The significance of graphic design is increasing day by day. People need visually striking and engaging content in a rapidly changing digital world. Graphic design can help to deliver a message effectively to the target audience. Colors, typography, and visual elements can boost brand awareness by increasing retention. It should also be noted that people pay more attention to content they find visually appealing. Assessing the current state of graphic design is important for understanding the development, trends, and future directions of the discipline. It is observed that graphic design has a great impact on digital platforms till date. Digital media such as social media, websites and mobile apps have enabled rapid sharing and consumption of visual content. Therefore, the rivalry to produce quality content and gain attention has increased. When assessing the current condition of graphic design, it is necessary to pay attention to trends and technological developments. Design trends such as minimalism, typographically oriented design and vibrant color palettes attract attention. In addition, technologies such as augmented reality (AR) and virtual reality (VR) have enabled designers to deliver new and immersive experiences.