Community Perception of the Security and Acceptance of Mobile Banking Services in Bahrain: An Empirical Study

Abstract

Bahraini banks and financial organizations have applied remote enabled service using the internet and a mobile device to increase efficiency, reduce costs and improve quality of services. There is need for these organizations to identify factors that persuade customers and raise their attitudes towards adoption and usage of these services. This study identifies the most important factors affecting customer attitudes towards mobile banking acceptance in Bahrain. The model formulated in this research presents and empirically examined the factors influencing mobile banking adoption behavior on customers. The model was tested with a survey sample of 300 banking customers. The findings of the study indicate that wireless connection quality, mobile banking awareness, the social influence, mobile self-efficacy, trust, and resistance to change have significant impact on the attitudes towards the likelihood of adopting mobile banking. Model developed is an extension to the Technology Acceptance Model (TAM). Data analysis is based on the Statistical Package for Social Science (SPSS).