Virtual World Solidarity: How Social Solidarity is Built on the Crowdfunding Platform Kitabisa.com

Abstract

This research examines how social solidarity is formed in cyberspace virtually through the crowdfunding platform Kitabisa.com. This research was conducted using qualitative descriptive methods. The research was carried out through two stages, namely analyzing web content, and after that, a phenomenological stage was carried out to discover how the social solidarity of funders was formed in the crowdfunding of Kitabisa.com. The results of the study found that the development of the crowdfunding movement in Indonesia was on a good track in accordance with the values of social solidarity which involved the community to help each other in the form of social participation based on information and communication technology innovation that was linked through social networking and interactivity in cyberspace. Social solidarity formed through crowdfunding platforms is organic social solidarity. The more modern society is, the more the form of social solidarity produced will be more organic and tend to leave mechanical solidarity.