Technical, technological and managerial solutions in ensuring environmental safety

Abstract

The article examines the target attitudes of Russian consumers to the services of "green" hotels. The authors substantiate that among the consumers of hotel services, the so-called millennials are gradually beginning to prevail, inclined to collect impressions focused on the choice of goods and services in the digital space. In Russia, at present, consumers are less demanding of the hotel business in terms of its "green" focus. They perceive the "green" orientation of hotels as a marketing ploy, and not a concern for them and society. It is concluded that society, as a whole, faces the task of ecological education of young people within the framework of the value paradigm of "green" development, which will subsequently lead to trends in the choice and model of consumer behavior similar to those in the rest of the world.