Fueling The Future: Understanding Consumer Intention Towards Electric Cars in Selected Cities of Tamil Nadu, India

Abstract

The study used Extended Theory of Planned Behaviour (eTPB) to explore parameters impacting to purchase electric cars in major cities of Tamil Nadu. The survey was conducted among 350 respondents. The key factors influencing consumers for intention to repurchase are environmental concern, moral norms, perceived behavioral control, subjective norms, and government incentives. However, attitude and government incentives show a negative but significant effect on purchase intentions. The findings highlight the importance of empowering consumers by addressing barriers like inadequate charging infrastructure and strengthening government support. Managerial implications underscore the need for awareness programs and infrastructure improvements to facilitate EV adoption. Although limited to Tamil Nadu in scope and sample, the study offers valuable insights for policymakers and industry stakeholders aiming to promote sustainable transport in developing regions. Future research should broaden the scope and consider additional determinants to deepen understanding of EV purchasing behavior. This research supports strategies to enhance consumer confidence, moral motivation, and infrastructure readiness, crucial for accelerating electric vehicle adoption and achieving sustainable mobility in Tamil Nadu.