How to increase CRM user adoption — Interview with Inna Proshkina of InvisibleCRM

Abstract

The biggest challenge with business applications is actually getting users to use it. Michael Moon spoke with Inna Proshkina of InvisibleCRM on their innovative technology that bridges the gap between corporate systems and productivity tools to drive user efficiency and adoption.Journal of Digital Asset Management (2008) 4, 225–233. doi:10.1057/dam.2008.24 [ABSTRACT FROM AUTHOR], Copyright of Journal of Digital Asset Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)