Ready, communicators: Communications and public relations in the Metaverse

Abstract

With the emergence of the COVID-19 pandemic and the resurgence of the Black Lives Matter movement, Canadians are consuming more media than ever. While this development has allowed us to become more informed about the important issues surrounding us, it does mean we need to give critical thought to how we are perusing different media forms and content. This editorial shares three methods that communicators can consider employing to help avoid unconscious bias when consuming media. The editorial also introduces the five articles being featured in this issue, before closing with acknowledgement and thanks to all the people who made this publication possible. Keywords: media, unconscious bias, strategy, communication tactics