Journal ArticleOPEN ACCESS

IMPULSIVE BUYING PADA PENGGUNA E-COMMERCE DI KOTA SURAKARTA DITINJAU DARI ONLINE CUSTOMER REVIEW DAN WEBSITE QUALITY

  • Melisa D
  • Damayanti R
JURNAL DIMENSI (2022) 11(3) 543-554
DOI: 10.33373/dms.v11i3.4332
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Abstract

… pengaruh online customer review dan website quality pada … impulsive buying. Hasil uji t kedua menunjukkan pula jika … memiliki pengaruh positif dan signifikan terhadap impulse buying. …

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APA

Melisa, D., & Damayanti, R. (2022). IMPULSIVE BUYING PADA PENGGUNA E-COMMERCE DI KOTA SURAKARTA DITINJAU DARI ONLINE CUSTOMER REVIEW DAN WEBSITE QUALITY. JURNAL DIMENSI, 11(3), 543–554. https://doi.org/10.33373/dms.v11i3.4332

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