Factors that determine customer decisions in the use of e-payment in the culinary business

Abstract

The culinary business is a big business in major big cities in Indonesia. The fast growth of culinary business also encourages the fast penetration of electronic payment through smart phones. Although it has fast penetration, there are few studies has been done with the use of e-payment in culinary business. The article highlights the important factors that influences consumer behavior in choosing e-payment providers in their use in culinary businesses. The article takes case study of Jakarta as the main culinary business in Indonesia, where the customers have switched their traditional payment system to mobile device. The article examines the common variables that involved e-payment such as: ease of use, security, price, culture, and regulatory. The study was conducted on random correspondents categorized by age, employment status, and services of the fintech service provider itself. The study is expected to provide reference for e-payment vendor to prepare the effective strategy for capturing customer’s intention.