An Analysis of Deliveroo’s Operation Strategy and Food Takeaway Industry

Abstract

The present study analyses and evaluates the operation strategy and current development status of Deliveroo by using Porter's Five Forces, Industrial Life Circle, SWOT Model, Value Chain, quantitative comparison, marketing and financial analysis to get the risks and future prospects. Although Deliveroo's financial situation is not very good, and it faces risks such as high network dependence, many competitors and legal restrictions, it is entering a stage of rapid development through continuous investment and occupation of the market and may gradually catch up with and surpass some old takeaway enterprises in the future. Additionally, the analysis provides references and inspiration for other food takeaways and Internet enterprises.