Internal factors that affect SMEs to export: A case study of Footwear Cluster

Abstract

Cibaduyut is one of the footwear clusters that have a high potential in terms of export. The development of globalization creates new pressures and opportunities in competition for SMEs nationally and internationally; the internal factors, playing an important role for SMEs to export. The purpose of this study is to determine what internal factors affect the decision of SMEs in the cluster to export, how, and what the future recommendations to develop export activities in Cibaduyut cluster. The research method used in this research is by using a quantitative method to 10 respondents that have export experience by using frequency data approach. From the frequency data studied, 10 internal factors that include, strong business capital, skilled workforce, good product made, strategic location, intensive marketing, adequate machine tools, adequate warehouse, attractive packaging, foreign language skills, and availability of raw materials, studied to 10 respondents by using the data frequency approach of the development hypothesis, indicates that only the language factor is rejected in the hypothesis testing.