GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AS DETERMINANTS OF SUPPLY CHAIN PERFORMANCE IN KENYA’S MANUFACTURING FIRMS: A CASE STUDY OF NAIROBI-BASED FIRMS IN THE FOOD AND BEVERAGE SECTOR

Abstract

The study sought to establish whether reverse logistics, as a GSCM practice, determines supply chain performance in Kenya's food and beverage sector. Adopting a case design, the study utilized a questionnaire to collect data, and analysed it using Microsoft Excel, SPSS and SmartPLS. Results indicated that respondents had adopted reverse logistics practice to a significant degree. However, there was a disconnect between adoption and practice of this GSCM component since respondents affirmed incorporation of recyclable content and reusability of their packaging but a significant percentage (46%) remained non-committal on the issue of used-package collection, implying an incomplete reverse logistics loop. The study recommended institution of measures to facilitate collection of used packaging by having collection points where customers could drop off used oil/milk/beverage containers. Collection of expired products from customers for disposal was also recommended. These measures would complete the reverse logistics loop fully, thereby reducing the firms' environmental footprints.