The Relationship between Motivation and Job Satisfaction of Managers in the Retail Business in Nigerian

Abstract

This study was conducted to investigate the impact of motivation on job satisfaction of retail business managers. To achieve this purpose, research questions were raised, hypotheses were formulated, and relevant literatures were reviewed. The population for this study consisted of managers of UAC Nigeria. In order to generate the necessary data for this study, a well structured questionnaire was administered on the selected managers of the retail store. The data generated were analyzed using simple percentages and mean scores while the stated hypotheses were statistically tested with the Chi-square test and the Spearman's correlation co-efficient. Our findings revealed that motivation has strong impact on job satisfaction of retail business managers as it improves their quality of output. It was therefore recommended that proprietors of retail business should design appropriate motivational techniques that will enhance job satisfaction of retail business managers.